Charles Crawford has written and contributed to speeches for British Prime Ministers, Foreign Ministers, the British Royal Family and foreign dignitaries as well as composing and delivering his own speeches during his diplomatic career. He was described as “the Dale Carnegie of speechwriting” by John O’Sullivan, former speechwriter to Margaret Thatcher. You could say, he knows a thing or two about preparing and delivering speeches for leaders!
With wit, passion, endearing impatience and disruptive honesty, Charles shares with us what makes speeches great, and what makes speeches for leaders great. Whether we’re speaking at a wedding, conference, online powerpoint presentation or at gatherings of global decision-makers, Charles prompts us to ask ourselves questions like:
How good do I really want to be?
Am I prepared to make myself ‘big’?
Am I prepared to let go and risk being different and standing out?
He’s a man of standards, passionately and emphatically advocating excellence with no excuses.
We can all benefit from hearing this!
Charles’s book: Speeches for Leaders: leave audiences wanting more